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Does Anyone See Your Facebook Posts?

It appears there has been a shift in the Facebook "surface" formula that is good to know if you want to build your social marketing effectiveness. The "surface" formula is what Facebook uses to determine what surfaces on your news feed and what remains hidden. Understanding the formula is critical to having your Fans actually see what you post.

Mark Zuckerberg recently stated that he wanted the Facebook news feed to become the news media of choice for members. I think Facebook has seen erosion as people get tired of seeing what people had for lunch or cute pictures of puppies or inspirational sayings. To combat this Facebook must maintain relevancy or lose viewers. As of the past week here is what we have seen happen with the activity on our postings.

  • Video is getting the most views of anything. Facebook found that people are more likely to click on videos than anything else so they are making that the driving force of content.
  • Posting links from articles that are relevant to things that your fans follow is getting an increase in views. It appears that there are also considerations for the publication it comes from and how much it has been getting shared on Facebook by other users.
  • Posting links from blogs is the next highest activity level. Having a blog as well as posting links to articles from other relevant blogs will help your posts get seen.
  • Photo albums seem to get slightly higher viewing than individual photos.
  • Events are important for staying connected with your existing fan base but the viewing is hard to determine.
That's what we are seeing now. It will probably change in 3 to 6 months as they adjust the formula based on how people respond. I will continue to post when I see changes. Keep up the good work. Kris Stecker, President Spa Tech Institute, School of Massage, Polarity, Aesthetics and Cosmetology.

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