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The relevancy of Facebook or other social media for business is a constant question. The bigger question is what are you trying to accomplish and what platform works best. There are many to choose from. If you are building a professional network LinkedIn is probably the best one to use. Facebook and Twitter can be valuable as a place to post specials and last minute appointment openings but for the most part, unless someone has very few friends, they won't see what you post. Facebook keeps changing it's formula for what gets shared. If you have a fan page with lots of friends and you post something, the chance of them seeing it is very low.

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