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The Journey to Prosperity Starts Here

The world is an abundant place, waiting to give you what you desire.

Your beliefs and thoughts are the only things preventing you from receiving this abundance. To succeed in anything, you must master prosperous concepts and behaviors. This should be obvious but experience has shown that most people never consider this. They may only be aware of what they lack. But they never consider that the results of their life are a reflection of their inner state or focus.

This is your journey. My job is to give you the best trip-tic or map possible. This includes tips on the route, important steps along the way, where to stop, things to see and how to find what you are looking for.

As with any journey there are always unexpected detours and problems that are not on the map. The key is to learn to enjoy and learn from everything that happens on this journey. Everything that happens is synchronous with your inner development. Pay attention to everything that happens and use everything to advantage to move you forward. Keep your eyes WIDE OPEN!

I look forward to guiding you on your journey into prosperity. Your questions and comments are appreciated as you attain a prosperous new future.

Thank you for reading. The more prosperity there is, the more successful everyone will be.


Kris Stecker, President

Spa Tech Institute Schools of Massage, Aesthetics, Polarity and Cosmetology

Massachusetts and Maine

Over 25 years ago I was taking a personal development training and was presented with a difficult question: What do you want? I panicked. My heart started racing, I broke out in a sweat and my hands started shaking. I had just been asked a question I was unprepared to answer. And then it hit me: All my life I had been taught that I did not deserve to ask for things.

A recent Facebook comment about being laid off stimulated this post. My first reaction is to say: Congratulations. You have graduated from what you were doing and now you have the opportunity to go to your next level. Of course, I seldom say it out loud because most people are not ready to hear it in that way. They are dealing with their anxiety about not knowing what's next. 

We have been hearing that people are doing well and this article in the NY Times confirms some interesting findings from spa industry leaders that supports what we have been hearing from our graduates. The bottom line is that the current levels of stress are sending people to spas and clinics for stress reduction and well being instead of just pampering. 

Optimism is a powerful choice that is at the root of your prosperity. The reason is simple: optimistic people are healthier so they can act on opportunities. This was supported in a recent study that found optimistic people were significantly healthier and happier than those who were not optimistic.

In the words of the Hitchhikers Guide to the Galaxy, "Don't Panic." (If you have not read it yet, you owe it to yourself. It's a good primer for living.) Wall street and the global stock markets can be misleading. They measure speculation of supply and demand. The economy is not the stock markets. So when you hear a lot of doom and gloom about the markets, remember: Real value is what you do with your life. Of course, there are a lot of people who are seeing their life's monetary savings shrink. This is very frightening if you measure your value or your ability to survive by money. What's the alternative?

A student posed the following important question:
"This may be a ridiculous thought, but I was wondering about whether I should keep my Facebook/personal life separate from school. it isn't anything personal, and I'm sure the benefits to me professionally will be many, but I'm not always professional in my personal life, and as you and the school are professional references for me when I acquire my license... does this seem overly foolish? I just wonder if I should try to keep the two separate, although I think in this line of work the two become intertwined anyway, as massage can be as much a way of life as a career. your thoughts on the matter would be appreciated. fare thee well."

This entry in Your Prosperity Future is stimulated by a question that wasn't asked. That is important in itself. The reader seemed to be invested in the notion that their business was down and the entire industry was down due to the economy.
Thank you for responding. It's interesting because we are hearing from many of our graduates that things are up and I believe them. Nancy was talking to a store owner in downtown Ipswich who told her that they were all hurting and that the only business on the block that was busy was the spa. They would all stand around and watch people come and go all day.
I'm not saying that all spas are doing well. These are extraordinary times. Typically what happens during challenging times is that people have to dig down and the good ones come up with great ideas that make them stronger and when the economy improves they are stronger and busier than ever. In the article on SWOT Your Way to Success, you find the things you can do to succeed. Along those lines, this is an important time to be reviewing the following questions.
  • What is the actual percentage that the spa is down in a number of visits? (This is critical. You can't measure what you don't track. The information is needed to know how to improve what you are doing. The same applies to many of these questions.)
  • Do you track the client return rate and if so, how has that shifted?
  • Do you track client return rate by the employee so you can see who needs help?
  • What is the percentage change in average payment per visit?
  • What is the percentage change in product sales per visit?
  • Is this tracked for each individual employee to see who needs more training?
  • What is the name of the spa?
  • What was the demographic of your clientele in the past and how are they affected by the economy.
  • Has the spa done any goal setting with the staff?
  • Is the spa tied to another business or local economy that is off? (Destination spa tied to a conference center, an industry in town that is greatly reduced, etc.)
  • Why do you think the business is down? (The local economy is not as bad as the national economy) Has there been an increase in competition in your market?
  • Who is your competition? (It's important to know what's happening with the competition. It's also a great motivator to go to the next level of fabulous.)
  • Did you read the other postings on the blog.prosperity.spatech.edu for additional ideas? Did you read and apply the SWOT blog?
  • Is there an action plan that has been developed to put things back on track?
  • Who are the people that are saying their business is down?
  • Do you know what they are doing about it?
  • Are there any spas in your area that are doing well?
  • Do the people at the spa know and practice RYSE? (The people who are practicing RYSE on a daily basis seem to be doing better than those who don't.)
  • What is the spa's marketing plan and how does it need to be modified?
  • Is it easy for people to book sessions online?
This may be a time to modify either the business plan, the marketing plan or both. It may also be a time when the owners need to take a hard look at who is giving top performance based on client return rates and product sales and who needs to be let go. It's a tough decision but it's an important decision. It's also a very important time for making sure that everyone continues to get additional training and to improve the quality in all areas.
These are the questions that show you the opportunity. It's up to you to be proactive to make the process worthwhile.
A very successful businessman I saw present at an Inc Magazine Entrepreneur Conference said it best:
Horrible Truth # 1: The business was a reflection of him. Whatever he did or thought manifested in the business.
Horrible Truth #2: Refer back to Horrible Truth # 1. There is no getting away with it. If there is a problem, you have to look at yourself first.
This does not mean that there are no extenuating circumstances that affect a business. The point is that all businesses are affected by it and those who can adapt the fastest prosper. Those who don't change disappear.
I hope these questions are helpful. You will probably see a similar version of this answer in an upcoming blog. Thank you for taking the time to
© Copyright 2009, Kris Stecker - All Rights Reserved.
Although only 5% of the population has their own business, at Spa Tech Institute we tend to have upwards of 30% of our students who are planning on having their own business. Add to this that 90% of our students are female and what you have is an amazing group of students who are going to be leaders in the industry over the next 5 to 30 years.

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