Facebook Posting Frequency

Albert Quintero • August 20, 2013

What Posting Frequency Works Best on Facebook and Twitter?

If you have a business listing, this is an important issue that is very important due to changes that were implemented at Facebook and Twitter recently. We are reviewing this at the school now. We have many Facebook pages and they are linked to Twitter as well. A year ago the professionals were advocating posting hourly so you would show in the news feed when people were on.

 

The logic was that people only see a small amount of the traffic. But then Facebook and Google changed their parameters for what is called the “surfacing” formula which is what determines which things you see and which ones are buried.

Less is Now More, Again

Now it’s all about Engagement. The higher the engagement, the higher your posts will rank. The following articles add some interesting insight to the discussion. http://www.socialbakers.com/blog/882-secret-social-marketing-tips-best-post-frequency http://snapshotsocialmedia.com/content-marketing/top-challenges-in-content-marketing/

Discounts Are King on Social Media

One thing that is indisputable is this: The number one reason people will go to your professional page is if they can get discounts or free stuff.

Key Points to Remember

Given this short list, here are my recommendations for people in the spa, salon and health industry.

The search and social companies have one thing in common: They are trying to make it so the content is relevant to what the audience wants. If you post just to get noticed but there isn’t much value, you will fall in relevancy. If you are posting something of true value your relevancy will increase. So focus on giving people what they really want and you will do well, no matter what changes the companies make to their products.

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