Professional Exposure on Social Networks

Spa Tech • March 1, 2009
A student posed the following important question:

Absolutley.

We have some people who have been very successful at creating a professional practice using Facebook, MySpace, and Linkedin. The key is that they had a personal and professional profile. The personal profile was kept private and only friends were allowed in. However, you still don’t have control over what other people may post on their sites that involves you.

You could say I’m being paranoid but a picture or video of you drunk and performing badly could cause you to lose a job that you really want and need. Even if you were to eliminate your own site, things multiply quickly in the digital realm. There are all kinds of situations that could wind up getting posted that would be detrimental. So you need to be careful.

Of course, as a professional, you have to be more discreet in all aspects of your life.

Since your business usually builds through referrals, you have to assume that if one person knows something about you, it will spread to the others. So you have to watch what you do in your local city and make sure that anything that would lower your image as a professional is done away from the community where you work.

Remember, information travels like a virus on a social network.

Be prosperous and be the change that you want to create.

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